The 0102 12-Week
Artist Development Accelerator
by GILLIA
Stop hiring managers and buying promo. Develop your artistry.
“Artist development now encompasses a multifaceted strategy that includes creative growth, brand building, audience cultivation, and strategic career planning.”
“Artist development is an essential process that provides aspiring musicians with all the skills they need to secure a lucrative future in the music industry.”
“The label can take you from 60 to 100, but you have to get to 60.”
The Problem
Too many artists jump straight to hiring managers or chasing playlist-pitching, without first defining their brand or sound
You have tracks but no defined sonic identity.
You’re posting content but not building a community.
You’re hiring promo services but not owning your artistry.
What you’ll walk away with
Branding & Sonic Blueprint – your aesthetic, sound identity & meaning.
Release-Ready Single – you’ll craft, refine and release one track under guidance.
Content Vault & Strategy – IG + TikTok + visuals mapped to your brand.
Community & Mentorship – weekly live sessions with Gillia + surprise label rep guest.
Launch Analytics & Optimisation – reading data, pivoting, next steps.
Access to 0102 label and release specialist team
Be eligible for EMPIRE distribution
Course Outline
In this course, you will not only learn the fundamentals of artist development but will have workshops and actually prepare and release a song during the 12 weeks.
Here is the breakdown of the sessions
Week 1–2: Industry Fundamentals & Branding Foundations
Week 3–4: Build Your Brand + Physical Branding Item (PBI)
Week 5–6: Sonic Identity & Release-Preparation
Week 7–8: Content Strategy (IG/TikTok) & Vault Creation
Week 9–10: Live Release + Promotion Workshop
Week 11–12: Analytics Review, Pivot Strategy, Guest Session & Next Steps
About 0102 / GILLIA
0102 Labs: The Modern Artist Incubator
0102 Labs is a creative management and development house based in Montreal, known for transforming independent artists into polished, market-ready acts.
With deep roots in artist strategy, brand development, and digital rollout, 0102 bridges the gap between artistry and business - helping artists go from creative potential to measurable growth.
0102 has worked with artists who’ve reached:
#1 on the iTunes Hip-Hop Chart
Over 2 million playlist listeners across campaigns
Radio placements, press coverage, and monetized launches
More than a management company, 0102 is a culture brand and ecosystem - providing distribution through EMPIRE, mentorship, and development programs that teach artists to own their careers.
This course is part of that mission: to create self-sufficient artists who understand how to build a brand, grow a fanbase, and release with strategy.
Gillia: The Artist Developer Behind the Artists
Gillia is an artist, strategist, and creative coach with hands-on experience developing acts across genres - from alternative R&B to modern rap and pop.
Known for his analytical yet creative approach, he’s helped dozens of artists identify their niche, refine their sound, and build visuals that align with who they are.
Gillia’s process blends industry insight and creative psychology - teaching artists to see themselves through a professional lens while maintaining authenticity.
His sessions are not theory; they’re the same frameworks he’s used to develop artists who’ve landed label meetings, increased monthly listeners, and built consistent content ecosystems.
“Artists think they need more marketing - what they actually need is clarity. Clarity of sound, story, and self.” — Gillia
Special Guest - Label Representative
The program concludes with a guest appearance from a major label A&R/executive, offering direct feedback and insight into what modern labels look for in signing or partnering with artists.
This session bridges classroom to career - exposing participants to real industry expectations and opportunities.
Who this is for / Who this is not for
Who This Is For
This program is built for independent artists ready to move with intention - those who understand that artistry is more than posting and praying for streams.
You’ll fit perfectly if you:
Have music released or in the works, but feel your brand and direction aren’t fully defined.
Are serious about building an identity, not just dropping songs.
Want to learn how to develop your own fanbase and creative system before outsourcing management or marketing.
Are willing to commit 12 weeks to consistent growth, mentorship, and feedback.
Believe your art deserves structure, clarity, and professional execution.
Who This Is Not For
This isn’t a quick-fix program or playlist scam. It’s for artists building something real.
It’s not for you if:
You’re looking for instant fame or a viral moment without doing the groundwork.
You expect a manager or label to “make it happen” for you.
You’re unwilling to receive honest feedback or collaborate with others.
You want shortcuts instead of development.
This course is for builders, not dreamers.
If you’re ready to create your brand, find your sound, and step into the artist you’re meant to be, you belong here.
INVESTMENT/SPOTS
$699 Early Bird
Only 40 Seats Available
BONUSES
Access to private Discord community for networking, collabs, ongoing support.
Release-ready checklist + content templates.
Surprise Guest Masterclass (Label A&R).
Vault of past assets
EMPIRE distribution eligibility
0102 Labs Artist Development graduate certificate
Exclusive invites to 0102 private events
FAQ
What if I can’t attend live?
All live sessions are recorded and uploaded to the private Discord within 24 hours. You’ll have full access to replays, notes, and homework discussions so you never fall behind. Attendance is encouraged — but participation matters more than presence.
What’s required of me?
Commitment and consistency. You’ll need to:
Attend or watch each weekly session (12 weeks total).
Complete short homework assignments that build your brand, sound, and content.
Participate in Discord discussions, this is how you get noticed and get the most from mentorship.
No prior management or label experience required, just music, motivation, and a willingness to grow.
How many spots?
Enrollment is limited to 40 artists to keep feedback personal and ensure every participant gets direct attention from Gillia and the 0102 team. Once full, registration closes until the next cohort.
What happens after the 12 weeks?
Graduates keep lifetime access to the private Discord community, recordings, and templates.
Artists showing strong development may be invited into deeper opportunities within 0102 Labs — management consideration, distribution through EMPIRE, or inclusion in future showcases and press opportunities.What’s the refund policy?
Because this is a small-group mentorship program with limited seats, all sales are final once the course begins.
If for any reason the program is postponed or cancelled by 0102 Labs, full refunds are issued immediately.Which software/hardware do I need?
You only need:
A stable internet connection.
A computer or phone with Discord installed.
Access to your existing music files (for sonic sessions).
Optional: a simple recording setup if you want to share demos.
No specific DAW or camera setup is required — this program focuses on brand, sound, and strategy, not engineering.
When does it start?
The next cohort begins December 11th, 2025